McSurprise bei McDonald’s

McSurprise bei McDonald’s

McDrive – An April Fools Day Special in Vienna. A drive thru make out session, opera singing, arm wrestling, a trip into space, and a horror scene were all part of an April Fools’ day prank pulled off by the World’s largest fast food restaurant in Vienna. McDonalds Austria decided to prank its loyal fast food customers with a McDrive surprise, placing several unexpected characters at the pick-up window, giving them a drive-thru experience they will never forget.

Great retail initiative with viral appeal and the chance to pull large audiences to the venue once on the radar of traditional media.

Details: http://www.gutewerbung.net/mcdonalds-mcdrive-surprise-april-fools-day/