How do you involve commuters with a brand while they wait for the bus? Pepsi Max surprised Londoners with an, what the multinational called ‘unbelievable’ augmented reality experience at a bus shelter on one of the most frequented high streets, New Oxford Street. Reactions ranged from astonishment to fear and joy as some unbelievable scenarios unfolded before their very eyes; from a giant robot crashing through the street to a passer by being abducted by flying saucers. Ambient media works well when you have a captive audience. Entertaining people in the public space usually is appreciated – if neither the message you created nor the visualization scares your audience so much that they end up jumping off the street right in front of a car.
Agency: AMV BBDO, London, UK.