A small group of engineers looked for ways to educate people from Reno, Nevada (US) about the importance of keeping storm drains pollutant free. The storm drains collect rain water and funnels it to the river. People need this infrastructure so their homes and streets don’t flood. It’s a simple system and entirely different from sewage pipes. The issue is the oil, radiator fluid, glass and the like, that get’s swept into the storm drains. It all ends up in the river. Many good tips had been circulated in the community and even an interactive map illustrating the path of the water at tmstormwater.com. The problem wasn’t the content; it was the appeal of it to the everyday person. The subject appeared rather boring to the citizens and a pamphlet or PSA wasn’t going to make people pay attention.
However, one clever idea finally moved people to act. Turning the message into public art. The campaign made it into the local and international News and drew attention to the cause. The campaign reached 72% of the target audience via various posters, social & web based media.
Agency: OCCE, Reno, USA Artists: Bryce Chisholm, Pan Panjora