Battery Company Duracell invited Canadians last winter (2013/14) to co-create heating in a bus shelter. It can get cold in Canada when you wait for the bus – it was worth an experiment how the announcement of warmth would motivate strangers to ‘connect’. Duracell set up a bus shelter on Avenue Atwater in Montreal that heated up when commuters touched the sides and held hands. By completed a circuit between the positive and negative symbols on either side of the transit shelter, they triggered the heat to be released.
Agency: Cossette, Toronto, Canada